Alterna LLC
Founded in 2004, Alterna, LLC is a provider of niche therapeutic, over-the-counter (OTC) medicines and personal products. Our mission is to bring high quality, over the counter healthcare products to consumers in niche categories that are highly profitable for our retail customers. As a mid-market company we offer unique strengths in our ability to devote attention and resources to marketing smaller, yet highly desirable brands. Alterna's principal brands, Kerasal® and JointFlex®, are primarily found in drug, food, mass, and online stores.