About Alterna LLC

Founded in 2004, Alterna, LLC is an owner and marketer of therapeutic, over-the-counter (OTC) medicines and personal product brands. Our mission is to provide high quality, over the counter healthcare products to consumers and establish strong brands that increase profit for retailers. As a mid-market company we offer unique strengths in our ability to devote attention and resources to smaller, yet highly desirable brands. Alterna's principal brands, Kerasal® and JointFlex®, are primarily found in drug, food, mass, and online stores.

Timeline of Key Events

  • 2004 – Company founded in Morristown, NJ
  • 2005 – Acquisition of Kerasal®, ElixSure® and NonSpil®
  • 2007 – New management team joins Alterna; acquisition of JointFlex®
  • 2008 – Company moves offices to Whippany, NJ
  • 2009 – Launch of Kerasal® Professional product line for sale by podiatrists
  • 2010 – Launch of Kerasal® Foot Pain Reliever and JointFlex® ICE Roll-Ons
  • 2011 - Launch of Kerasal Nail to Walmart and Rite Aid stores

Alterna Team

Alterna's management team brings years of successful experience in growing small and mid-market companies in the healthcare space. It specializes in reinventing orphan brands and growing high margin sales in niche categories. Much of Alterna's success can be attributed to our team's creativity, entrepreneurial spirit, and efficient operating capabilities.

Quality

Alterna products are manufactured in FDA certified and GMP approved facilities. All products are thoroughly tested before release, and customer feedback is monitored. We work closely with our supplier partners to ensure the highest quality levels. Every member of the Alterna team strives to deliver the highest levels of customer and consumer satisfaction. Our goal is to be your best supplier and to provide your consumers with products they can't live without.

Customers

Our customers include almost all drug, food, and mass retailers and wholesalers, as well as podiatrists, international distributors, and consumers. We believe in matching the right products to the right channels of trade to ensure success for our customers and value for their consumers. Alterna maintains product lines for retail, professional and international channels of trade. Contact us for more information.

Investors

Alterna is a portfolio company of Altaris Capital Partners, LLC, an investment firm focused exclusively on companies operating in the healthcare industry. With over
$775 million of equity capital under management, Altaris invests in companies that manufacture products or provide services to meet clearly defined healthcare needs in the United States and Western Europe.